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AI Sales Engine

The pain

Salespeople spend their day searching for new clients, checking the status of leads, and following up to close deals, not selling.

The result

The system finds suitable companies, verifies contacts, sends a relevant first message, watches replies, and keeps every opportunity in one clear stage.

Product walkthrough: AI Sales Engine
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English on-screen text. Fictional demonstration, not a live customer system. Music and sound effects. Starts muted.

How it works

The added value is in the criteria. Before the system contacts anyone, it defines what a good lead looks like for your business and scores every company against those parameters. This is what makes the results useful rather than generic. We agree what counts as a qualified match and measure the rate during the pilot. The salesperson receives a qualified lead with a specific reason for contact, ready for a real conversation.

  1. Define who matters

  2. Find and verify

  3. Review and continue

Scope, savings and a working example

A working example

Monday 9am. Five new leads needed by Friday. The salesperson opens LinkedIn and starts scrolling. Two hours later: three names, no verified contacts, and no clear reason to reach out.

Every week, sales teams lose hours to three tasks that should not require human attention: finding new leads worth contacting, tracking where each conversation currently stands, and writing follow-ups to keep deals moving. The more leads in the pipeline, the more time disappears into tracking and administration instead of actual selling.

Savings to measure

  • Less time spent searching for new clients and verifying contacts manually
  • More focused conversations. Leads are pre-qualified before the salesperson calls.
  • Fewer wasted calls on contacts who are not ready or not relevant

Exact savings depend on your industry, current process, and lead volume. We estimate together before launch. No specific number applies to every business.

What the system handles

  • Find companies matching your approved criteria
  • Verify contact availability from public sources
  • Log replies and update pipeline stage
  • Send follow-up reminders on open leads

What your team controls

  • Review and approve campaigns before sending
  • Handle uncertain or sensitive replies personally
  • Manage pricing and negotiation yourself

Best fit: B2B services · Equipment & machinery · Real estate · Wholesale

Reference: built and tested on Fable Labs' own outreach process. Data and results are ours, available for review.

Demo

Choose a company, inspect its signal, then prepare and review a first message.

Interactive example · sample data

INTERACTIVE WALKTHROUGH

From a company signal to a useful conversation.

Pick a company, review the evidence, then move it through the sales workflow.

1. Choose your target

See how the shortlist changes.

3 sample matches

Education · 18 PEOPLE

Northstar Learning

Research

Why approach this company?

A second location adds enquiries and scheduling work. A shared intake process could help the team prepare students consistently.

Opening a second teaching centreSample company announcement · fictional evidence
“Our second centre opens next term, with additional evening classes and a new admissions team.”

A signal suggests relevance; it does not prove buying intent.

Operations manager

Contact checked

3. Review the message

The system prepares a draft from the selected company signal. You decide what goes out.

Activity history (1)
  1. Sample company added to research.

Choose a company to see why it fits.

Your sample pipeline

All companies, including those outside the current filter.

5Research
0Draft ready
0Approved
0Awaiting reply
0Follow-up due
0Needs a person
0Assigned

How would this work for your business?

Tell us about your current process. We’ll map the right setup around your tools and agree on a focused pilot.

Discuss this solution